TODA

TODA's work spans across the areas of visual design. Our environment is a source of influence as we work to find inspiration through our tools and resources. Our philosophy is to keep it simple and pay attention to details. This dynamic allows us to create ideas and products that make our clients happy. Click on the photo, or view all, to get an inside view of our world.

TODA recently featured the drawings of Ariel Aberg-Riger in an exhibit at the TODA Galerette. In addition to featuring 40 illustrations, Ariel also created five-minute portraits of guests in a drawing booth designed by Inbal Austern. Proceeds from the portraits went to the New York Women's Foundation. See more of Ariel's work and check out prints at her Etsy store.

TODA Principal, Marcos Chavez, led an in-class typographic study with his Typography class at the Art Institute of New York City. Sixteen first-year students worked in teams to create alphabets using found materials. The theme of the assignment was to use rock, paper, and scissors at their simplest form to create letters, resulting an exciting set of alphabets and corresponding posters.

TODA worked with MENSDEPT. to design a 44-page comprehensive brand brochure for stakeholders involved in the national expansion of the brand. The brochure includes photography by David Raccuglia that features the most recent trends in men's grooming, product information, and details on marketing packages for salons. The new piece continues to build the brand style and identity previously established by TODA.

TODA is excited to be working with Shaw Family Archives to create a new identity, print piece and a website that promotes the work of renowned American photographer, Sam Shaw. For the first project, TODA designed a holiday mailer that promotes Sam's recent book. The mailer features 4 classic photographs in an accordian fold format that breaks down into individual postcards for redistribution. Sam Shaw photographed celebrities and artists, was a photojournalist, and worked on the set of many movies. He is most notably known for his intimate portraits of Marilyn Monroe.

TODA is featured on a map created by Pentagram that outlines the New York graphic design scene. The map was created by Pentagram partner Luke Hayman as a clever little guide to New York designers. Done up like Massimo Vignelli's iconic NYC subway map, it assigns 'subway stops' to key figures in the city's design network, both past and present, from Sagmeister Inc. to the late ad-industry pioneer Helmut Krone. Learn more at Fast Company.

TODA worked closely with Johnson & Johnson's Strategic Global Design office to create an identity and communication pieces for TEDxJNJ, the company's newest internal initiative. The program partners with TED Talks, the well known speaker series, and encourages internal Johnson & Johnson employees to lead discussions regarding issues pertaining to the company. TODA created a concept that visualized "a space for ideas" by creating a series of organic shapes that were inspired by 'found opportunities' that can be seen in everyday scenarios. The deliverables included posters, presentation slides, event signage, and promotion materials.

Sage is the country's national social service and advocacy organization dedicated to LGBT senior citizens. TODA created a direct mail/fundraising campaign that targeted the three giving societies within SAGE. To create a connection between potential donors and the organization, TODA produced a series of dynamic black and white portraits featuring a diverse group of Sage supporters. The photos were designed to work within a large folded sheet that unrolls to navigate through stories from current SAGE donors. The pieces were mailed in a clear envelop and included remit devices.

In working on a repackaging project for a global skin care line, TODA commissioned Chinese illustrator Yeoh gh to help visualize the package's ingredient illustrations. His clean, modern aesthetic in combination with the cheerful ingredient characters bring a level of playfulness and joy to the overall packaging designs. TODA's ongoing research for creative resources paid off when running across his work on Cute Happy Pear Project.

TODA partner Mark Naden designed a 600 sq live work space in lower Manhattan. The space was designed to function as an office and home for a photographer and designer couple. The design sought to maximize a small amount of space that could be used as a fully open loft, or sectioned by moving panels and floor to ceiling curtains. The apartment also features a wide range of custom cabinetry and drawer/shelving systems that allowed the couple to conduct their complex lives while still keeping a simple and elegant atmosphere.

So named because we've designed this drawer organizer to hold practically anything that's kept in a drawer. With movable bins and dividers that pinch and lock into place, it provides versatile storage for everything from rubberbands to drinking straws. The Hold Anything Drawer Organizer is distributed by OXO.

The Knight Foundation is a leading nonprofit philanthropic organization that supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. TODA has been commissioned to design a program identity for The Knight Arts Assessment Challenge, a Miami-based arts initiative dedicated to working with local organizations and individuals to help realize high-quality ideas that enrich and engage the community. TODA is creating a report and presentation that encapsulate the results in a dynamic and compelling set of materials.

TODA worked with therapist Tracy Solomon to design a website that communicates her personal philosophies and approach to therapy while maintaining her unique perspective and voice. Within the site, TODA created visual metaphores for each section, from an ampersand cake to colorful empty picture frames. The modular layout is designed to work seamlessly on both computer browsers and handheld devices. See the full site at therapyand.com.

TODA principal Marcos Chavez and his creative team designed the brand identity for Modern Organic Products (MOP). Since then TODA has developed the brand into the successful international beauty brand that it is today. Throughout this growth period, TODA has participated in multiple aspects of of MOP's marketing and promotional efforts, including product packaging, retail merchandising, promotions displays, print collateral, website development and trade advertising.

TODA recently completed the design and production for The American Foundation for the Blind (AFB) 2011 Annual Report. AFB sought to create a communication piece that celebrated their 90th Anniversary as well as reporting on the organization's activities, growth and accomplishments over the past year. TODA designed a timeline, reflecting on the organization's highlights, as well as communicating the current successes of the organization. The report accommodates the special needs of the visually impaired while successfully communicating the entire story of 2011 to
AFB's stakeholders.

TODA has just finished the first edition of Samsung's quarterly Hope for Children Newsletter. This internal communication piece highlights different milestones and events from Samsung North America. In addition to establishing the identity for the publication, TODA also created custom illustrations.

TODA is excited to announce the product launch of MENSDEPT., an exclusive brand of grooming products that targets a high-end male clientele. Over the past two years TODA has been developing the MENSDEPT. brand, creating identity, print, signage and web experiences to give shape and voice to the next evolutionary step in men's grooming.

For over ten years, TODA and the internationally acclaimed product company, OXO, have collaborated in designing functional and beautiful products for consumers around the world. Led by partner Mark Naden, TODA has designed a wide range of OXO's products, including accessories for the bathroom, refrigerator clips, drawer organization systems, lazy susans, corn strippers, and various water kettles. The Uplift water kettle is now part of the permanent design collection of the Brooklyn Museum of Art.

TODA created a point of purchase for Samsung’s Home Appliance division for PowerFoam, a new feature in high-end washing machines. The promotion featured bubble stress balls for cosumer’s to pick up at a retail store and a looping video featuring PowerFoam super heros.

Chicago based photographer, Tony D'Orio, has been busy creating a new batch of national campaigns. His new 2011 promotion booklet, designed by TODA, features more of his wonderfully unusual characters, including upholstered dogs and enthusiastic re-gifters. His most recent campaign features stylish tongue-in-cheek images created for Effen Vodka's national print campaign.

TODA's No Smoking Ashtray ignites thinking by presenting the user with the opportunity to ban smoking by lighting up. This contradiction in logic makes for an engaging product that leaves a burning impression.