TODA Industrial Design

10 Year Anniversary OXO Uplift Kettle

Back in 1999, TODA launched it's highly acclaimed Uplift kettle for OXO. 10 years later, we've come out with a special anniversary edition of the beloved original. The design for the anniversary model responds to concerns for environmental sustainability replacing all plastic heat touch points with cork, a natural material that has better heat dissipation properties than any manufactured material. The resulting kettle works better than the original and looks good doing it.

Client

OXO

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CandleBouy

A candle in your bath? That was the challenge brought to architect/designer Mark Naden and the CandleBouy was Mark’s unique solution. Powered by rechargeable batteries the CandleBouy’s LED light source is programmed to simulate candle light. Completely sealed and waterproof it’s perfect for illuminating the bath or any body of water.

Client

ADOT

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No. 10 Letterbox

TODA principal Mark Naden developed a concept for a mailbox that brings a little much-needed irony to the daily trip to pick up the mail. Mark responded to a self-imposed design brief for a simple and interesting mailbox with what now seems like the most obvious of solutions. The No.10 envelope is the most ubiquitous of all forms of mail delivery containers and it perfectly lends itself in both form and use to a container for the mail as well. The duality in the relationship between the box and what goes in the box makes for an interesting visual play. Now available at houseart.net.

Client

HouseArt

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ADOT: Topos Chair

With the Topos Chair Project, TODA's challenge was to create a furniture concept whereby a three-dimensional form could be created from a rigid two-dimensional material, 7 mm thick plywood. The result was a 'topographically' inspired chair that comfortably conforms to the contours of the body. The Topos chair is currently part of the permanent design collections at SFMoMA, the San Francisco Museum of Modern Art, and the Pinakothek der Moderne in Munich.

Client

ADOT

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OXO's New Corn Stripper

OXO approached TODA partner Mark Naden with the task of designing a simple, handheld device to assist in the removal of corn kernels from a cob of cooked corn. The objective was to deliver a functional, comfortable and safe product that would enhance the activity stripping corn. This was accomplished with a development process involving product and consumer research, concept brainstorming, and refinement with a focus on ergonomics, form and function.

Client

OXO International

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OXO Wine Rack System

TODA's wine rack design was inspired by a honey comb to be a modular, infinitely expandable storage system appealing to both the average wine consumer and the serious collector. Translucent plastic was used for its light refraction qualities and its capacity to be shaped into forms that flow smoothly from front to back with a cradle for the bottle in between.

Client

OXO Wine Rack

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Pure Design: Contour Bowl

Based on a commission from Pure Design to develop a bowl in plywood, TODA partner Mark Naden developed a scheme of contoured plywood profiles which, when composited, form the inside shape of a bowl. When asked to describe the Contour Bowl, Mark explains, “The object displays both the essence of a bowl, through its concave surface, and the essence of the material, through the rectilinear overall shape. This makes a complete object. Even though the material is not common for such a use, the design works because the function and material are in harmony.”

Client

Pure Design

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Frighetto's Pouf Pot chairs

Frighetto, an Italian home furnishing company owned by the Estel Group, recently contacted TODA and commissioned architect/designer Mark Naden to design furniture pieces for debut at the 2007 Salone de Mobile in Milan. Mark created two lines called Pouf Pot and Bean. Pouf Pot explores the dynamics of solids and voids
in the form of tilted cylinders. TODA is represented by Francesco Rossetti in Italy.

Client

Frighetto

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Bean Stools

Frighetto, an Italian home furnishing company owned by the Estel Group, recently contacted TODA and commissioned architect/designer Mark Naden to design furniture pieces for debut at the 2007 Salone de Mobile in Milan. Mark created two lines called Poof Pot and Bean. Bean is a set of furniture objects with wire structures that are partially skinned, describing the form without entirely showing it. TODA is represented by Francesco Rossetti in Italy.

Client

Frighetto

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Interlocking Modular Bins

OXO's interlocking modular bins are designed to accommodate and organize a wide variety of objects that are stored in drawers of any size. It was determined that the key to this project was in the "connection," and so the solution was a jig-saw system that could be assembled in any and in any configuration. TODA wanted to eliminate all limits so that the size and configuration of your system is only limited by your own drawer size.

Client

OXO

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OXO

For over ten years, TODA and the internationally acclaimed product company, OXO, have collaborated in designing functional and beautiful products for consumers around the world. Led by partner Mark Naden, TODA has designed a wide range of OXO's products, including accessories for the bathroom, refrigerator clips, drawer organization systems, lazy susans, corn strippers, and various water kettles. The Uplift water kettle is now part of the permanent design collection of the Brooklyn Museum of Art.

Client

OXO International

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Drawer Organizer

What we wouldn’t do for a simple, flexible, expandable drawer organizer that can keep practically anything organized that goes in a drawer. Well we couldn’t find one so we designed it. Our version of the common drawer divider has movable walls that can be configured in hundreds of ways. Whether its cutlery or rubber bands you need to keep in this drawer organizer will work for you. The Drawer Organizer is distributed by OXO.

Client

OXO International

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Turn Table

What can be done to improve that most useful of kitchen organization tools, the Turn Table. We stuck to the basics when OXO asked us that question and our answer was, “make it turn smoother, quieter and longer.” We added soft rubber to the edge so that pushing it is more effective and more comfortable. We reengineered the ball bearings so they never get stuck. And most important, we made a base that’s slightly wider than the top so a pesky bottle in the back of the cabinet cannot stop it from spinning. All small improvements but together they make a much better product. The Turn Table is distributed by OXO.

Client

OXO International

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Stem Vase

Designed to mimic flowers in nature, the Stem vase holds only one stem and sways as you affect its environment. Used in multiples, the effect of a group of growing flowers is reproduced.

Client

Stem Vase

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ADOT: Lighting

TODA's lighting products bring a surprising twist to the use of light fixtures. The LightBowl rethinks the notion of a container, replacing the contents for a common bowl with light. The use of the bowl form, a fundamental shape in all of our psyches, enables this object to project deeper meanings onto its use than its mere function. The BulbLight reconsiders the most basic of light fixtures by mirroring its form. Simply switch the light on or off by gently squeezing the silicone socket, bringing a new relationship between the user and light bulb.

Client

ADOT

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Uplift Water Kettle

TODA decided to rethink the water kettle and went back to square one, put aside everything that had been done before, and designed a kettle based purely on how it should work. We proposed a concept to limit hand contact exclusively to the handle. This meant that the handle must connect to and operate all necessary functions which created a kettle that is safe, unique, easier to use and price competitive. The phenomenal success of this product is testament to the commercial viability of this approach to design. The Uplift Kettle is distributed by OXO.

Client

OXO International

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OXO Dish Rack Drain Board

Target approached TODA to develop a highly useful, low cost product for the dish cleanup market. Extremely tight price restrictions and a short development schedule presented a real challenge, but we were happy to meet the assignment head on. Our response was a dish rack draining board with a unique expandable design that enables draining surface size to meeting a wide spectrum of customer's counter top configurations. Add to this a new three-sided concept for dish racks, allowing for a dramatic increase in storage capacity, and you have a reasonably priced product that is long on function. Just what Target asked for, and a bit more.

Client

OXO Dish Rack Tray

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Hold Anything Drawer Organizer

So named because we've designed this drawer organizer to hold practically anything that's kept in a drawer. With movable bins and dividers that pinch and lock into place, it provides versatile storage for everything from rubberbands to drinking straws. The Hold Anything Drawer Organizer is distributed by OXO.

Client

OXO

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Frighetto's Poof Pot and Bean

Frighetto, the Italian home furnishing company owned by the Estel Group recently contacted TODA and commissioned architect/designer Mark Naden to design two new furniture concepts for debut at the 2007 Salone de Mobile in Milan. Mark created Pouf Pot and Bean. The Pouf Pot concept explores the interplay of solid and void in the form of tilted cylinders. Bean is a furniture family constructed of wire frame forms that are partially skinned. The wire framework visually describes the form and the surface is provided in seating areas. TODA is represented by Francesco Rossetti in Italy.

Client

Frighetto

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No Smoking Ashtray

TODA's No Smoking Ashtray ignites thinking by presenting the user with the opportunity to ban smoking by lighting up. This contradiction in logic makes for an engaging product that leaves a burning impression.

Client

ADOT

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Contact
TODA
New York:
20 Jay Street
Suite 828
Brooklyn NY 11201
United States

T 718 797 2302
F 718 797 2307
E newyork@toda.com
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Papenhuder Str. 49
D-22087 Hamburg
Deutschland


T 040 239596780
F 040 2395967819
E hamburg@toda.com
London:
3 Carlisle Lane
Loft 4
SE1 7LH, London
United Kingdom

T 020 7193 7620
F 020 7084 4335
E london@toda.com
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Laura Büssenschütt lbuessenschuett@toda.com Lydia Benova lbenova@toda.com Marcos Chavez mchavez@toda.com
Keelin Coyle kcoyle@toda.com Thom Kajaba tkajaba@toda.com Chris Kroener ckroener@toda.com
Natalie Lin nlin@toda.com Mark Naden mcnaden@toda.com Stine Nielsen snielsen@toda.com
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